A Hit Em Up alternative for Mac: one payment, sends from your own number

Hit Em Up is a popular mass texting app for iPhone and Mac. If you are looking for an alternative, here is an honest look at how Bullhorn Text compares, including when Hit Em Up is the better choice.

The short version

• Hit Em Up is a subscription: $71.99 a year on its cheapest plan, or $24.99 a month / $179.99 a year on its Standard plan, per its App Store listing in October 2026. It also sends from your own number, works on iPhone and Mac, and supports SMS, iMessage, WhatsApp and email.
• Bullhorn Text is a one-time $97 Mac app (founding price for the first 100 buyers, then $147). It sends through your Mac's Messages app, one text per person, from your own number.

How the sending works

On iPhone, Apple does not let any app send texts by itself, so iPhone mass texting apps open a message for each person and you tap Send each time. Reviewers of iPhone texting apps often mention this. On a Mac, Bullhorn Text drives Messages directly, so after you click Send once, it sends to everyone, paced a few seconds apart.

Three-year cost

• Hit Em Up: $216 on its cheapest yearly plan, or $540 on its Standard yearly plan.
• Bullhorn Text: $97 once, with every future update free.

Prices change, so check each app's own listing. See the full comparison with sources.

When Hit Em Up is the better fit

• You only have an iPhone, no Mac.
• You need WhatsApp or email in the same tool.

When Bullhorn Text is the better fit

• You have a Mac and text the same groups every week.
• You want to click Send once instead of tapping for each person.
• You want to see who it was delivered to, with an automatic resend as a regular text if iMessage fails.
• You would rather pay once than every month.

Common questions